Hertz
100th Birthday
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To celebrate their centenary, Hertz launched a new fleet of prestige cars. We were asked us to announce this across their European social media channels.

Our idea was to show that every journey is made better when you do it in style. We brought this idea to life with a couple of simple films – putting a luxury SUV centre stage.

At the same time, we announced a competition to win the Maserati Levanti for 48 hours. To enter, people just had to tell us what journeys they would make in it.

Some of the entries were funny and some were real tearjerkers and in no time Hertz were dropping off Maseratis all over Europe.