WeBuyAnyHome
Mini-blockbusters
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WeBuyAnyHome are an estate agent alternative for those who want (or need) to sell their home fast. They had established their business running low-budget, hard-working DRTV ads on daytime TV.

But with rivals running similar ads in the same schedules, their presence was being eroded and their market share diminishing.

They knew they had to widen their appeal and for that they needed a whole new approach.

We created ‘Mini-blockbusters’ - a series of commercials based on familiar Hollywood genres. This creative platform allowed us to reach out to a new primetime audience.

This is ‘Armageddon’, the first TVC in the series. More mini-blockbusters will follow.