Clinique Pep-Start
#ImIn
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Cilnique’s Pep-start range was created specifically for the millennial generation - professional women who balance work life and an active social life. We were invited to launch the first product in the range, Pep-start Eye Cream.

Knowing that our audience say yes to new experiences, our OOH, digital and social activity asked them: ‘Are you ready for anything?’ and ‘I’m in, are you?’

We then brought those questions to life with a content campaign featuring six carefully chosen influencers. We sent them off on mystery adventures and their thousands of followers watched along too – giving Pep-start even greater exposure.

Our Pep-start #ImIn campaign reaffirmed something our audience already knew – that good things happen when you’re ready for anything.