Kellogg’s Krave
Launch Campaign
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Kellogg’s approached us to create a social media launch idea for Kellogg’s Krave, a new cereal specifically targeted at a young adult/student audience.

Our idea was the ‘The Choc Exchange’ - a Facebook auction where the user could earn Choc Chunks (currency) performing different online tasks. This currency was then used to bid for cool stuff like gadgets, branded merch and once-in-a-lifetime experiences.

For the second stage of the campaign we turned to gamification, working with Unit 9 to create ‘Krave Krusader’, an addictive platform game that brought the brand to life in new and unexpected ways.