Citroën
The Amazing Cabrio Car Trick
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We were asked by Citroën to capitalise on their Arsenal FC partnership to publicise the launch of the their new DS3 Cabrio.

To dramatise the amazingly quick soft-top roof, we created a short film featuring magician Drummond Money Coutts, a few Arsenal stars and one very special, surprise guest. 

The online experience also contained an actual magic trick of its own, providing a truly engaging prize draw mechanic.