Kellogg’s Squares
Hmmm? to Mmmmm!
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Kellogg’s Rice Krispies Squares had an problem. Their target audience just didn’t ‘get it’. But we discovered that once someone tries one, they love it. So, how do we get them to take that first bite?

First of all, we created a print, OOH and digital display campaign that invited the audience to turn their indifferent ‘Hmmms’ into big, happy ‘Mmmms’.

Online, we created an app featuring augmented technology to manipulate the faces of our audience. The same technology then formed the centre-piece of an experiential roadshow, capturing ‘Hmmms to Mmmms’ across the country.

The best ‘Mmmmm’ faces were then featured in a second wave digital OOH campaign.