Aston Martin
Cygnet Launch
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This is pitch work, but it’s a piece of work that I was really proud of. It would have been a stunning campaign.

The brief was to launch the new Aston Martin Cygnet. This new small city car could only be purchased by existing Aston Martin owners so we had to convince them that the Cygnet is every bit an Aston Martin. We discovered that the same skilled craftsmen that fit out each Cygnet are the same individuals that create all Aston Martins. No compromises are made in quality, despite its size.

Our idea was to demonstrate that same level of bespoke craftsmanship, by including an actual Aston Martin leather needle. The same one used on all their vehicles.

Furthermore, we proposed commissioning world famous ‘micro sculptor’ Willard Wigan to create a one off Aston Martin Cygnet sitting on the very same needle. The sculpture would have formed part of an exclusive VIP launch event at dealerships.