The Electoral Commission
Welcome to Your Vote
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The role of the Electoral Commission is to encourage eligible voter to register to vote. In Scotland and Wales, that now includes residents aged 16 or over.

Our challenge was to get these new young members of the electorate to register. But grabbing the attention of a 16 year old is a big ask.

So rather than telling them to do something, we told them they were now part of something. We made them feel included and empowered. We made it feel exciting.

This bright, bold social and OOH campaign brought a new energy to voter registration.