Nivea Men
Redknapp’s Roundup
—

Nivea Men asked us to leverage their association with grassroots football. They wanted amateur league players talking about the brand.

But we went one better. Our idea meant that Nivea Men could actually facilitate the conversation.

Every team has a player that doesn’t pull their weight. So we created an app that enabled a team mate to send that player a personalised video experience to get them to ‘up their game’. This unique video ‘analysis’ of their performance was presented by Sky Sports presenter and grooming great Mr Jamie Redknapp.